One of the interesting areas of confusion in business is that people tend to think of marketing as selling: then they immediately back off from the subject because they do not see themselves as salespeople. Truth is, marketing is the strategic side of how to determine if there is a demand for specific products or services in order to develop the concepts and thus create something to sell in the future. The course has a specific theme to explain marketing essentials: it also offers opportunity to discuss and analyze specific applications to put a practical spin on theory.
To make projects more exciting and not specific to project management, the intent is to allow individuals to propose their own project, something that they are hoping to achieve in their future: a landscaping business, a horse riding and stables business, a cleaning business, and so on. It is also an option to think about a type of business that the student wants to work for, so they have an opportunity to prepare a compelling case for an employment arrangement. This makes the course a little more challenging to teach, but it also helps to keep the course fresh and relevant.
Marketing is a complex subject – we only skim over the top of what is of itself a degree program at university. Regardless of your role in an organization or a project, the intent is to give you the building blocks you need to understand how what you do affects the bigger picture and how you can maximize your contribution by exploring the following topics:
Introduction:
Products:
Promotion:
Pricing:
Ethics:
Introduction to Marketing
Target Marketing and Market Segmentation
Market Research • Research Process and Methods
Understanding Consumer Behaviour • Influencing Consumer Behaviour
The International Marketing Mix • International Products
Small Business and the Marketing Mix • Small Business Products
Individual Projects:
What is a Product?
Developing New Products • Product Mortality Rates
The Product Life Cycle
Identifying Products
Individual Projects:
Promoting Products and Services
Advertising Promotions
Personal Selling Promotions
Selling Promotions
Pricing Objectives and Tools
Pricing Strategies and Tactics
Distribution Mix
Physical Distribution
Ethics in the Workplace
Social Responsibility
Implementing Social Responsibility Programs
The Rise of International Business
International Business Management
Barriers to Trade
Overcoming Barriers to Trade
This course is currently available in a classroom setting (public or company private) with approximately 30 contact hours.
This course offers a certificate of completion that identifies the course, the student, and a brief description of the course. To receive a certificate the student must have attended at least 80% of the course sessions. This personalized certificate is forwarded to the student by Email.
This course includes a notebook in PDF format that provides the minimum knowledge the student must master in order to obtain the certificate. In the notebook you will find references to other study materials. Students receive the notebook by Email when their registration is confirmed.
An overview of this study program can be downloaded from the website by right-clicking on the program link on the enquiry page.
A list of upcoming training sessions can be downloaded from the website by right-clicking on the schedule link on the enquiry page.
To register for any training course please look on the enquiry link page of your service provider (from where you accessed this website). On the page you will find a registration request form where you can order the course that you are interested in. The availability dates will be provided to you, along with payment instructions if you decide to go ahead.